An online store.Tailored to measure.

The brand is built on detail: micro-modal fabric, precise tailoring, the box, the ribbon. The site had to feel the same way — quiet, precise, free of noise — while doing the hard work of a real store: inventory, variants, card payments, region-based delivery, three languages and both writing directions. The shopping experience follows a few rules:

Instead of fitting the brand into the limits of an off-the-shelf platform, we built the platform around the brand. Every layer — from the storefront to the admin — was written for PROPR:

A small luxury store has to meet the same standards as a large one, without an IT department. The system had to:

The journey is designed so every step leads to the next: browse the collection, pick a variant, cart, a three-step checkout and payment — then the promise is kept the same day.

The product is the hero: a large zoomable gallery, the name, the price, color and size, and tabs for fabric, care and the size guide. All of that content comes from the catalog, and every image is served in the size the screen actually needs.

The cart lives on the server, so stock, price and shipping stay correct even if the shopper comes back an hour later. Checkout is three clear steps, with a fixed order summary.

The payment form runs inside the processor's iframe. Card number, expiry and CVV go straight to the acquirer. We only receive the outcome — approved or declined — and show it in a clear state. Development and QA run in sandbox mode with simulated charges.

That promise is the heart of the brand, so it is not static text. The delivery engine knows the time, the address and the calendar, and shows the right message in the announcement bar, on the product page and in checkout.

Localization here is not a string swap. It is writing direction, layout, typography, currency and URLs. Every language gets its own path, hreflang and canonical, and every text — from buttons to error messages — comes from a managed dictionary.

Everything that changes often was moved out of the code into a dedicated management system. Pages are composed from sections, the catalog lives beside the content, and operational settings — shipping, announcements, popups, closure windows — are edited without a deploy.

The marketing layer is wired into the product. A newsletter signup generates a personal discount code at the configured percentage, the popup opens on engagement rather than a blind timer, and measurement runs through Google Tag Manager with cookie consent.

A fashion site lives on large photography, which is exactly what slows sites down. The media pipeline generates WebP renditions in several widths plus a blur placeholder for every image, then serves them through a CDN.

PROPR launched on a commerce platform of its own: a storefront in three languages, a catalog with variants and stock, cart and checkout, secure payments, a delivery engine that understands time, region and calendar, and a management system that keeps control with the brand.

The infrastructure can take new collections, languages, payment methods and markets without a rebuild, and without giving up the detail.

Every layer was built for real commerce: fast, secure, multilingual and ready for the next collection.