Performance &Core Web Vitals

Go to PageSpeed Insights and enter your URL. If the mobile score is below 90 — there's work to do. Below 50 — there's a lot of work to do.

LCP under 2.5 seconds. INP under 200ms. CLS under 0.1. All three green = you're fine. One red = you take a ranking penalty.

There is no honest flat price for performance work: the budget follows scope. The drivers are how much of the problem is in the hosting and caching layer versus the frontend code, how many templates share the same issues, and whether the fix is a targeted sprint or an architectural change. We scope the work first, then give a fixed, itemized quote — what is included, what is excluded and what would change the number. An audit with Lighthouse and real-user data comes first and the quote follows from it.

Quick wins (images, basic caching) — one week. Comprehensive optimization — 2 to 4 weeks. Architectural upgrade (SSR, edge) — 4 to 8 weeks.

Yes. WordPress can be fast with the right setup, but it has a ceiling. For maximum performance, custom development or Headless WordPress will give a better result.

Shopify is reasonably fast out of the box, but there's significant room to improve — mainly in the theme, third-party apps, and image optimization.

Yes. Core Web Vitals are an official ranking factor. They're not the only factor — content and links still matter more — but bad performance can bury a good site.

Continuous monitoring + CI/CD checks that test performance on every deployment. We implement this in your pipeline.

It's a separate but related domain. The same idea applies (App Start Time, Frame Rate, Memory Usage), and we handle it too.

Instead of a single origin server answering every request from one region — adding 100–300 ms for users on the other side of the country or the world — the response is served from the edge, physically close to the user. For a customer on the West Coast hitting an East Coast origin, that is a visible difference on every page.

Often yes. Unused libraries, plugins that load the whole system, chat widgets and analytics tools all running together — that's one of the main reasons sites are slow.